New insights from Jow about American families and e-commerce grocery shopping.
The past few years have been transformative for families as they embrace the convenience and versatility of cutting-edge grocery technologies, like Jow.
As this digital shift reshapes the way households plan and shop, new insights are emerging at Jow that show how American families are adapting to e-commerce grocery shopping, as well as intimate details about what their household dynamics are.
Lightening the mental load
One of the greatest challenges faced by modern parents is juggling the demands of their professional responsibilities with the duties of household management. The mental load of remembering household inventory, coordinating preferences, and ensuring the smooth facilitation of daily meals can be overwhelming.
We recently looked at data from over 400,000 American families and they overwhelmingly reported needing to lighten the mental load around meal planning and grocery shopping.
Looking comparatively, 32% of households without children reported needing to lighten the mental load vs. 42% of households with children.
Feeling good and well
A key component to a happy family is a general sense of well-being, and this often starts with nutrition in the household.
Families who use Jow report the desire to eat more balanced meals. Over half of our users said that this was a main focus when it comes to how they plan and cook, and this isn’t surprising. We know that food is health, and with the limiting constraints of budget, time, and cognitive space, it’s a task that can be burdensome.
Additionally, 27% of families who shop on Jow report having a specific dietary restriction or preference, such as porkless, gluten-free, or vegetarian.
Our Jow menu recommendation always takes dietary preferences into account to ensure users only receive recipes that fit within their criteria.
With that being said, this year we have released some integral updates to our menu-recommendation algorithms in order to ensure that Jow users receive recipe suggestions that align with their additional goals and desires, and we’ll continue to make adjustments throughout the quarters to come.
Living a life that’s totally joyful
At the heart of every thriving family is joy, and it comes in a million different packages.
A look at our sample of American families shows some intimate insights into their daily lives.
American families with children are more likely to have a pet in their household than those without children. When it comes to the age-old question of cat vs. dog, families who shop at Jow are more likely to have a dog.
When it comes to fruit, bananas are preferred over strawberries. Chicken over beef.
What’s next at Jow?
Prioritizing family data and well-being is integral to not only our product at Jow, but also to our company’s values.
It is our mission to facilitate a delightful and intuitive meal planning & grocery shopping experience, no matter the household structure.
With these new insights, we’re investing in initiatives that lighten the load, promote balance and well being in every American household, and cultivate joyful experiences for Jow users.
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